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17 May 2024

The rise of deepfakes how UHNWs are protecting their families

As protection from online harms is becoming an increasing concern for parents Mark Jones, Partner and Defence and Investigations experts speaks to Tatler on the rise of deepfakes, how UHNWs are protecting their families.

Tatlers’s article titled ‘The rise of deepfakes how UHNWs are protecting their families’ reports that “Just last month the UK government announced that people convicted of creating deepfakes without consent, even if they don’t intend to share the images, will face prosecution and an unlimited fine under a new law, making it one of the first countries in the world to criminalise the creation of deepfakes.
While the idea of ‘deepfakes’ started off as a humorous way to satirise content, it has since evolved to become a serious threat, one that has been used to blackmail, harass and violate innocent people, not to mention spread misinformation, undermine political figures and sexualise those in the public eye. Data from Home Security Heroes revealed that 98 per cent of deepfake videos found online were pornographic or intimate images, with a 3,000 per cent increase in cyber fraud in 2023, involving cases of impersonation to gain access to personal information. Unsurprisingly UHNWs are increasingly concerned, particularly in regards to protecting their families and children’s identities.”
Mark tells Tatler, “The increased visibility of deepfakes in the media has meant that if parents weren’t aware of the risks, they now are. Parents want to protect their children from all harm and protection from online harms is becoming an increasing concern.’
Jones adds: ‘Sexually explicit deepfakes are a parents’ worst nightmare. However, cyber-bullying and sextortion are also concerns. Such is the risk of sexploitation, a 100% increase in reported cases, that the National Crime Agency (NCA) has recently issued an alert to schools on this topic.”
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Mark Jones
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